Lund University (LU) is located close to a science park in a region with numerous incubators and start-ups in a rather densely populated area. The University uses its strategic location as a source of competitive advantage by strongly collaborating with local established companies, start-ups, student organisations, support services and incubators. The institution with the strongest link to entrepreneurship at LU is the Sten K. Johnson Centre for Entrepreneurship (SKJCE). SKJCE offers a variety of demand driven courses at LU, but also undergraduate and graduate programmes where students from different disciplinary backgrounds are admitted. Of particular importance is the International Master’s Programme in Entrepreneurship and Innovation (MPEI). Within this highly competitive MPEI a focus is set on action-reflection teaching methods while close connection with companies and support systems in the region is aspired. LU also offers several extra-curricular activities in entrepreneurship education. Examples include awards and scholarships provided to students based on pitched business ideas and entrepreneurship-oriented initiatives such as VentureLab (a student incubator that is part of LU Innovation and inspires and gives business advice), Venture Cup (a business plan competition) and FENA (a student association for entrepreneurship).